Hey, did Fruit of the Loom manage to make a men’s underwear commercial that features actual men actually showing off the advantages of their product?  And then stay true to form for the women’s version with a powerful, rather than objectified, scantily clad woman?

Huh.  Color me impressed.

Compare this “men don’t want to look at naked men” atrocity or the one million and seven women’s clothing advertisements that seem to be selling sex (via the male gaze) rather than clothing.  Not to mention all the media that treats scantily clad women as sexual fantasies and par for the course and scantily clad men as unimaginably ridiculous.

Also please admire the “Do not attempt unless you’re a professional on a closed course wearing the right underwear.”


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